>Analyzing and Leveraging Your SWOT 9.13.10

>You have had quite some time to look over your SWOT, possibly adding more and refining traits. Now you must do something with this. You must act, in order to leverage these traits and grow. Want to know how to begin?

Look at your SWOT and take the first one or two items in each category and put them into a separate document so you are only focused on those. Do not skip around and select one or two; just take the first one or two from each category. 

They say it takes 21 days to make or break a habit; so let’s work diligently the next 21 days to build our weaknesses into strengths, increase and secure our strengths so that they do not become weaknesses, turn our threats into opportunities, and capitalize on our opportunities. Every single day we will focus on these items, and not detour until we have successfully mastered them. At that point we will progress by adding more items to our list until we have completed the entire SWOT.

Now I know some of you may try to convince yourself that you can take on the challenge of four, five, or even more of these at one time, but remember that there are four categories. Sure you could work at maintaining strengths and opportunities, but while you are doing that you have to work harder at turning weaknesses and threats in your favor. 

This is not a sprint. It is a marathon. We must pace ourselves, know when to stride, when to pick up speed, when to grab that drink, and when to let it all out and go for the gusto to win the race. Now let me clarify, we also are not running at a snail’s pace; this is a high intensity race where only the strong survive. There are no short cuts. 

Now get your running shoes and gear, make sure you’re well hydrated and ready for a light warm-up, because the race begins today…RIGHT NOW!

Copyright 2010. Natasha L. Foreman. All Rights Reserved.

>Natasha’s SWOT Analysis 9.2.10  

>Two weeks ago I proposed that we all participate in creating an individual personal SWOT Analysis to look at our strengths, weaknesses, opportunities, and threats in our personal lives so that we can see how to build upon our ‘pluses’ and turn our ‘minuses’ into ‘pluses’. The goal was to list 10-20 traits in each category, but if we had less than 10 or more than 20… we wouldn’t worry one second! 

Below is my SWOT, as you can clearly see in some areas I have more than 20, and in other areas I’m right at 14 or less. These traits of course are not listed in any particular order; just whatever came to mind first. The ultimate goal is to leverage all four areas to my advantage and overall growth…sooner than later.

We have to be real with ourselves. Don’t hold back and don’t sugar coat this analysis, you will only be doing yourself a disservice. Many of your traits you may initially overlook or categorize incorrectly; but rest assure that family and friends are never far off the mark with their assessments about you. Be sure (if you haven’t already done so) to share your SWOT with me, and if you want you can post as a comment or simply request that I post yours for other readers to see, and find any commonalities. Also take time to share with a few family members and friends to get their insight. It will be interesting to see what they have to say. 

Natasha’s SWOT Analysis 9.2.10     

STRENGTHS

1. Results-driven
2. Efficient
3. Realist
4. Creative
5. Go-to person (get it done type)
6. Analytical
7. Sense of humor
8. Humility
9. Work well with people
10. Great vision
11. Insight
12. Live with multi-cultural perspective 
13. Gracious
14. Huge heart
15. Considerate
16. Loving
17. Organized
18. Trustworthy
19. Trusting
20. Common sense
21. Street smart
22. Can mix and mingle in any setting 
23. Can speak to anyone on any level (communicate with business professionals, academics and the layperson)
24. Effective teacher/instructor/trainer
25. When I’m told I can’t do something I focus my energy on proving that I can
26. Degrees in Black Studies, MBA with marketing specialization, and currently pursuing my Doctorate in Organization and Management with a management education specialization, and a certificate in college teaching

WEAKNESSES

1. Can let fear stop me in my tracks
2. Issues with asking for help (don’t ask enough)
3. Impatient
4. Procrastination
5. Not comfortable ‘networking’
6. Sometimes see the glass half empty
7. Don’t know how to say “no” enough
8. Sometimes struggle with disconnecting from ‘work’ to enjoy life
9. Stubborn
10. Opinionated
11. Don’t put ‘self’ first (second to God) enough 
12. Bite my tongue when I should speak up and speak out (in my personal and professional life)
13. Don’t charge clients what I’m worth
14. Don’t value my time enough
15. Miss opportunities that could propel me to my goals faster and sooner 
16. Sometimes doubt myself
17. May compromise myself into total dissatisfaction 
18. Lower my standards too often
19. Have issues with dealing with loss (never grieve in healthy way)
20. Carry around too much stress
21. Sometimes have difficulty delegating (“might as well do it myself if I want it done right the first time”)
22. In my past, gifts and favors from men came with a constant disclaimer “I got this for you…I did this for you” so I have issues/reservations with accepting gifts and favors from men. I’d rather get/do it myself or not have it
23. Not good with saving and investing money properly (inconsistent)
24. Don’t work out on a consistent basis with the intensity required to reach and maintain my desired goals
25. Not finishing everything I start
26. Control freak
 

OPPORTUNITIES

1. Opportunity to develop and grow my companies to the level where I have several employees handling multiple client accounts with limited or no supervision from me; and operations are so efficient that I can travel for pleasure at my leisure
2. College teaching position (teaching online, distance, and traditional on-campus business classes) 
3. Increasing my patience; notice a significant difference now than two years ago (and especially five years ago)
4. Marriage and family 
5. Regular vacations lasting 7 (+) days
6. Ability to travel more globally, even for business
7. Re-build global client base
8. Live life to its fullest; enjoying all the small wonders it has to offer that I currently overlook because I’m too overwhelmed with the nuances of life.
9. Re-build my nest egg
10. Finally get one of my books finished and published
11. Purchasing several family and income properties 
12. More speaking, mentoring and tutoring opportunities    
13. Meeting prospective clients through referrals
14. Gaining additional mentors and advisors to help guide me

THREATS

1. Other companies/consultants can have competitive advantage because they don’t delay making contact and sharing their services with prospective clients
2. Miss opportunities to excel in career because of my fears
3. By not adequately and efficiently leveraging my strengths and weaknesses towards a truly successful and rewarding career (with considerable financial gains) I risk overwhelming amounts of personal debt
4. My personal hang ups prevent me from having the life I desire (marriage and family; and financial security)
5. Too much planning and not enough action will result in great ideas that never amount to anything but great ideas
6. Losing focus and never getting one of my books finished and published 

Wow now that is quite a bit to reflect on. My next post we will do exactly that and I will explain how to take your SWOT and make it work for you. Until next time have an awesome day!

Copyright 2010. Natasha L. Foreman. All Rights Reserved.